Hi, I'm Zarna
Brand & Digital Experience Designer
My approach to work is problem-solving oriented. I aim to create user experiences that lie at the intersection of craft, technology, and experimentation.
In my industry experience, I have worked with brands in the wealth-tech, med-tech, and hospitality sectors. I believe in participatory design and that it is imperative to find the right method of communication for the selected problem/ opportunity rather than confining it to a set of techniques.
I strive to elevate and deliver holistic user-centric experiences at every touchpoint for brands & products. I am currently associated as a senior designer at Leaf Design, Mumbai, and volunteer at the Placemaking India community.
Each piece of my work reflects, my passion for -
Work Experience
Oct 2021 - Present
Senior Designer
Leaf Design
Working as a project manager on digital design and strategy projects for companies such as Avendus Wealth Management and Noccarc MedTech. Driving the team to produce timely deliverables while collaborating closely with 3rd party developers and writer teams to thoroughly execute ideas.
Designer
Leaf Design
May 2021 - Oct 2021 (6 months)
A journey from creating information architecture to UX and converting wireframes into visually interactive interfaces which was presented to all the stakeholders. During this time, I also worked on brand and space design for Tamarind Tiger, a restaurant in London.
Chayvu, Previously The Local Thrift
Lead Designer
Nov 2020 - Jun 2021 (6 months)
Working closely with the founder to create a new, unified brand identity that captures the company's ambitious and thought process.
Addventures by Anando Dutta
User Experience Designer
Anando Dutta, Dean of ISDI
May 2020 - May 2021 (1 year)
We began by analysing the behavioural changes in people's purchasing patterns following Covid, and then expanded to brainstorming business ideas. A strategic business plan with detailed user flows and UX was developed and pitched to industry leaders.
Live Project
Nov 2019 - Jan 2020 (2 months)
Latin American market
Concept Designer
User research, concept development, immersive experiences ideation, user flow, sketching and visual imagery
Volunteer
Placemaking India
Experience Designer
July 2021 - Present
I've always been interested in placemaking and placebranding because of the potential it has to bring people and cultures closer together. I am currently a member of the organisation, and I assist them with their branding and microsite needs.
Jun 2020 - May 2021 (11 months)
Creative Dignity
Designer
Artisan Direct (Gujarat & National Edition) campaign visual designer and social media management
Interpersonal Skills
Critical thinker
Storyteller
Leadership & management
Initiative driven
Problem-solving attitude
Active listening
Strategic thinking
Technical Skills
Adobe creative suite
(Ps, Ai, Id, XD, Pr, Ae)
Figma, Axure
User Persona, Wireframing, Prototyping, Usability testing
Education
2017-2021
ISDI School of Design and Innovation
Undergraduate Diploma GDPD
2017-2020
Mumbai University
Degree in B.A. Sociology
2020
Business Strategy: Certificate course
2015-2017
Mithibai College of Arts
HSC